Morava is a butcher's shop located in Belgrade that has been a place where high-quality cuts of all kinds of meat are bought for more than forty years. A well-coordinated, professional, and blithesome team selects and prepares orders for their fellow citizens every day and unselfishly shares their knowledge and enviable gastronomic experience with them.     The beginning of Morava Butcher's shop dates back to 1984 when Dragan Mijajlović opened a small family craft shop at the Palilula market with the goal to offer his neighbors the freshest meat and meat products of the highest quality. Citizens of Belgrade had very quickly recognized Dragan's efforts, which they selflessly rewarded with their loyalty.    The beginning of Morava Butcher's shop dates back to 1984 when Dragan Mijajlović opened a small family craft shop at the Palilula market with the goal to offer his neighbors the freshest meat and meat products of the highest quality. Citizens of Belgrade had very quickly recognized Dragan's efforts, which they selflessly rewarded with their loyalty.    Morava Butcher's shop has become a very recognizable brand, to which all connoisseurs and lovers of a good bite regularly return. The famous Morava kebabs, which have been produced for decades according to an unaltered recipe, followed by burgers, steak, sweetbread, hocks, as well as authentic steak tartare, have become an integral part not only of the meals of our fellow citizens but also of the menus of renowned restaurants and hotels throughout Serbia, which successfully positioned Morava in the HoReCa business segment.    Although it originally represents a kind of "institution" of Palilula, due to great interest, in 2020, the Morava Butcher's shop opened its retail facility in Zemun.   However, perhaps the greatest novelty is the opening of Morava Butcher's Shop Meat Concept Store bars, unique catering establishments specializing in the preparation of high-class meat selection in two locations: "Palilula market" and "Mercator center Belgrade".